Introduction
In the whole advertising industry, hoarding stickers have applied as good medium and cheap way in giving messages on brands and achieving an impactful look. When it comes to advertising on billboards, identity to buildings, cars and extended structures, hoarding stickers remain a great tool since they can be noticed by many people.
However, for one to derive the best from these large-format stickers, then it is good to understand few things about printing and installation. In this article, I will share how to maximize the use of stickers to guarantee the effect you want from your campaigns.
1. Know your audience
The first principle in escorting hoarding stickers is to identify the audience. Take into account their likes and dislikes, behaviours, and circumstances where they will come across your stickers. Therefore, by adapting the design of the hoarding to the target group, the impact of the hoarding campaign can be optimised.
2. Choose the right material
In the case of stickers, therefore, the choice of material actually influences the results in a critical way. The appropriate choice depends on the period of the campaign, climate and even the spot of the premises. Some of the most regularly used sticker materials are vinyl, PVC and paper.
Vinyl is used in outdoor hoardings because they are rigid and waterproof, meaning they will not scroll when exposed to different weather conditions. It is ideal for long term campaigns to enable your stickers to reach their intended clients in the right state of freshness for months.
PVC is another material often used for outdoor hoardings as it is both flexible and has added protection against the sun’s rays so your stickers stay bright and colourful for longer.
Such paper based stickers may be ideal for indoor short term campaigns such as is evident in hoarding advertising. These stickers have clear appearance which makes it useful in giving a new appearance to a car at an affordable price especially for projects with limited time.
3. High resolution is the best type of printing to consider
Stickers need to be hoarded in a location, while the ability to read writing from a far distance is key when it comes to printing, therefore, high resolution. When you use low quality printing, your sticker may look hazy and grainy, which defeats the purpose of the sticker.
4. Choose the right adhesive
The type of adhesive that you use can determine the durability and usefulness of your hoarding stickers heavily. Some of the most widely used classes of adhesion are water-borne, solvent-borne and pressure sensitive classes of adhesion.
It is best used for quick interior promotions because it is washable and will not harm any surfaces. These are best suitable for the surfaces such as glass or non porous walls of the building.
Liquid-based adhesives are good in bonding to different materials; they work well for long term billboard signs. They are somewhat weather proof or rather resistant and do not get displaced from the area they are placed in regardless of prevailing climatic conditions.
PSAs provide the intermediate characteristics of both high removable and high permanent adhesion. They can easily adhere to the surfaces of just about any nature and are good for both environments, inside and out.
5. Careful cutting and handling
To avoid incurring more damage to your hoarding stickers or experience any impediments in the process of installing, then you are required to follow the following: Make sure to cut neatly and sharply and try not to have any jagged lines when cutting it to shape. In addition, please avoid any creases, tears or any kinds of damage of your stickers and so you have to handle your stickers carefully.
6. Non sticky for a no mess finish
Applying the hoarding stickers on the wall is not very easy it needs a steady hand as well as good sense of humor. In order to apply the sheetrock mud one need to make sure that the surface is clean and dry and there should not be any sort of particles stuck on it that could hinder the bonding process.
When applying the sticker, begin at the center and spread outwards, with a small squeegee or a cloth to remove any trapped air bubbles. It is equally important to ensure that pressure is applied through the roller uniformly across the sticker to make good contact to the surface.
7. Take care of your hoarding stickers
This is true irrespective of the type of material used in the production of the stickers and the type of adhesive used on them but one thing that you must consider is how you care for your hoarding stickers in order to ensure that they last as long as possible. Performing the routine work like washing the surface and providing the correct ventilation will help to avoid moisture accumulation and maintain the characteristics of sticking.
8. Monitor your campaign
Finally, self evaluate the hoarding campaign in order to check its efficiency. This may include getting reaction from your target demographic, out assessing interaction rates, and rating total brand visibility.
Conclusion
By following these tips, one can become proficient in the art of sticking stickers and generating awareness, engagement, and impact within the target market. When it comes to hoarding, even the smallest details of the design can significantly influence the overall effectiveness of a hoarding campaign. Additionally, incorporating hoarding stickers printing and installation into your strategy ensures a seamless and professional execution, enhancing visibility and leaving a lasting impression on your audience.
