TikTok has exploded in popularity in recent years, becoming one of the most used social media platforms worldwide. Its short-form viral video format is a goldmine for brands looking to reach and engage new customers. However, managing an effective TikTok marketing campaign requires dedicated resources and expertise.
This is where TikTok agency accounts come in. By partnering with an experienced social media agency, brands can gain access to specialized tools, account management services, and strategic guidance to succeed on the platform. Here’s a breakdown of what TikTok agency ad accounts offer and how they can help turbocharge your business results.
Access Advanced Ads Manager Features
TikTok’s self-serve ad platform is fairly basic for ordinary business profiles. Agency accounts unlock powerful tools within the Ads Manager like custom targeting, lookalike audiences, and ROI tracking.
Agencies can slice audiences by interests, behaviors, devices and more to hyper-target your ideal customers. Lookalike models also identify new users similar to your best performing demos. Advanced bidding, budgeting and campaign scheduling further optimize spend. Performance reports then provide granular metrics on likes, comments, shares and other metrics for refinement.
Delegate Campaign Management
Running TikTok ads day-to-day requires dedicated staffing. Agency teams assume full responsibility for your account, budget deployment and campaign monitoring.
This frees up your in-house team to focus on core operations while specialists handle day-to-day ads tasks from creative testing to audience expansions to tweaking objectives. Account health is maintained through regular platform best practice training.
Leverage Industry Expertise
Social media agencies intimately understand the nuances of each platform through years of accumulated experience serving hundreds of clients. They leverage strategic lessons from a broad client base.
This shared knowledge powers better campaign strategy and testing methodologies specific to TikTok’s rapidly evolving algorithms and audiences. Agencies can quickly grow followings, perfect engaging formats, and maximize ROI based on proven tactics.
Accelerate on New Platform Features
Platform updates happen nearly constantly, sometimes changing key metrics or introducing capabilities. Agency accounts streamline adopting new tools.
Their teams closely track TikTok announcements to implement beneficial features for clients immediately. Early feature access lets them experiment and optimize clients’ presence before rules change again. This leads to positioning at the forefront of shifts keeping brands ahead of competition.
Expand with Managed Service Add-Ons
Most agency menus bundle services around core account management like content creation, community management, and influencer programs.
They are outsourcing ancillary tasks multiplies ROI by freeing internal teams for other priorities while specialists handle everything TikTok-related. Agencies can even launch mini-campaigns from branded hashtags to Buzzsumo’d evergreen content.
Gain Resource Scalability
TikTok demands adaptability to evolving behaviors. Agency Ad Account allow rapidly scaling operations up or down as needed through their large staff pools.
Projects can burst during key periods like holidays without draining limited internal staffing. Then campaigns nicely shrink to maintenance as attention shifts next quarter. This fluid scalability fits irregular budgets and timelines.
Benefit from Discounted Media Rates
Industry standing earns agencies lower ad costs from major social networks. Volume purchasing power drives steeper savings versus independent spending. Expect 15-30% lower CPMs and CPCs.
At the rates large firms negotiate, those margins bolster results. Savings compound back into enhanced targeting, content tests, audience expansions and higher engagement rates. This turns advertising from a cost into a potent investment.
In conclusion, TikTok agency ad accounts streamline brands’ presence with elevated tools, dedicated management and actionable industry smarts. Their integrated solutions and scaled resources turbocharge ROI from social spending in ways difficult for small teams alone. For serious TikTok goals, the agency advantage is clear.
