What is Trivago?
With over 95 million monthly unique users and an average of 70% viewing, Trivago is one of the most popular hotel metasearch engines. It processes 4 million results per day. Outcome each day and compare the information of 900000 hotels and prices. A current profile on Trivago improves the hotel’s appearance and helps make the hotel stand apart by attracting the most attention from travelers.
Why do Hotels Need to be on Trivago?
Seventy-five percent of hotels together in Trivago have said it is a useful marketing tool for their hotel.
- Trivago is a great way to impress potential guests and bring visitors to your site to book directly.
- You can compete against online travel agencies by promoting your direct rates and saving on commissions for bookings.
- A property with a booking engine integrated with Trivago features can take direct bookings from the website while also storing the guest’s details.
Register Your Property on Trivago for Free!
- Begin by creating an account for Trivago Business Studio. Trivago Business Studio.
- Fill in your details, such as your name or contact number, as well as your email address, etc., to make your profile.
- After the profile is completed and you are ready, type your property’s name into the box for search to claim your listing, and you’re all set to start!
What is Trivago Business Studio?
Trivago provides a platform for marketing independent hotels, dubbed “Business Studio.” It currently works in 22 languages and 12 local platforms worldwide.
This platform comes with a range of apps that help users manage profiles’ content, analyze online marketing performance, and track online reputation promotions and analytics—all with zero charges or commissions.
The main advantages that come with together Trivago Business Studio are:
- Hotel profile management via Trivago is simple.
- Elevate your digital exposure by establishing Trivago as your preferred online marketing channel.
- Keep track of your online reputation and track reviews and ratings using the “Guest rating app.”
According to Trivago’s research, 75% of hoteliers who frequently utilize Trivago Business Studio find it an appropriate marketing channel for their business.
How does Trivago function?
Simply put, Trivago operates an online business model in which the company offers services to travelers via the Internet.
Many people imagine Trivago as an online platform that integrates with different booking websites, including hotels, OTAs, and group bookings. It compares thousands of hotel deals to give customers the perfect deal for their requirements. However, it’s much more than that.
The company is a multifaceted one that three different business models govern:
Aggregator Business Model
Trivago is an aggregator that collects data from various suppliers, including hotels and car rental services, flights, etc. Based on this model, Trivago processes and adjusts the data it collects to extract benefits from it.
Advertiser Business Model
This model is Trivago’s principal source of revenue. The company is based on its “Cost per Click” mechanism. While listing your property on Trivago is completely free, just posting it will not benefit you in terms of bookings. To attract reservations, your hotel needs to be in the top places, and this requires continuous advertisements.
Trivago costs hoteliers each time a visitor clicks the advertisement. Offering the most accurate rate possible and helping the hotel get its name with the highest rate of click-throughs which increases the probability of a booking and also generates revenue for both hotels and the company’s channel.
Subscriber Business Model
This version of Trivago is designed for Pro business customers willing to pay a fee to access the more advanced capabilities of Business Studio. The PRO model features benefit the hotel by allowing it to gain popularity and rank its properties on the most well-known online travel agencies, such as Booking.com, Agoda, MakeMyTrip, and many more.
According to the company, hotels with the PRO package experience more clicks and 45 percent more bookings than regular users.
In addition, Trivago also provides subscribers with the opportunity to display their listings via display ads. The messages are branded and appear on the website. Numerous properties utilize the feature to raise awareness and highlight special deals.
What is Trivago Rate Connect
With over 500,000 listings in its business model, Trivago gives your hotel an advantage over your competitors by providing exclusive data, advanced marketing features, and Rate Connect.
Trivago has developed Rate Connect, an app that allows you to display your website’s rates on Trivago and pull direct bookings directly through the hotel’s website.
Your hotel must be equipped with an online booking engine and an internet connection partner to take advantage of this unique mix of indirect and direct bookings through Rate Connect.
