The Key To Nailing Your UI Color Palette
Colors in UI Design
From using too many colors, creating visual clutter, or chasing the trend without considering how suitable it is for the particular products, certain mistakes in the choice of colors can make or break your app. So what are the important things to keep in mind if you want to nail your UI color palette? Dive in to explore the world of UI colors and learn key tips to take note of.
Select Your Primary Colors Wisely
These colors are the most important for your brand. Selecting your primary color is very important. Think of Coke or KFC; it definitely screams red and has contributed to creating a lasting impression of the brand. It depends on whether you want your product to have one or more primary colors. But you need to make sure to decide on this first, as it affects the rest of your color palette.
Follow the 60:30:10 Rule.
To create balance and harmony in your UI color palette, following this rule can be very helpful. Apply primary colors to 60% of your product, secondary colors to 30%, and accent colors to 10% of it. You can use the primary color (which you need to keep at a maximum of 2 or 3 to create consistency) for the background or the larger elements of the app or website. The secondary is for subheadings or descriptions, and the accent colors are for call-to-action buttons.
Get To Know Your Audience
At the end of the day, the users of your website or app will be its target audience. It’s important that you get to know who they are and their preferences. You need to study the demographics and find out about their expectations. This will help you create a user-centered UI/UX design with a color palette that resonates with your audience. Keep in mind that colors also carry cultural significance. In addition, while localizing your app, remember that some colors that are appealing in one country may be perceived negatively in another.
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