February 14, 2025
GenAI in 2025: Shaping New Expectations and Product-Marketing Dynamics
The evolving landscape of digital marketing and consumer privacy remains a top concern for marketers as 2025 approaches. Executives are increasingly skeptical of “innovation theater,” where AI’s role is exaggerated without delivering real results. Instead, decision-makers now demand concrete metrics that demonstrate AI’s return on investment (ROI). At the same time, regulatory and consumer-driven demands…
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