March 10, 2025
Women in AI: Driving Innovation, Inclusion, and Ethical Tech
Artificial intelligence (AI) is transforming economies, societies, and industries in real-time—it is no longer a concept confined to science fiction. According to the World Economic Forum (WEF), women make up only a small portion of the global AI workforce, despite AI being an integral part of everyday life. This imbalance goes beyond a diversity issue;…
martechcubepawan
January 16, 2025
Understanding and Preventing First-Party Fraud for Merchants
Fraud is already a complex challenge, but merchants face an additional hurdle: first-party fraud perpetrated by their own customers. Unlike second- or third-party fraud, first-party fraud occurs when consumers use their legitimate payment credentials to commit dishonest acts for personal gain. This creates a significant challenge for acquiring banks and payment service providers (PSPs) in…
martechcubejohn