The cost-effectiveness and power of open-source LLMs
Open large language models (LLMs) have emerged as a compelling and cost-effective alternative to proprietary models like OpenAI’s GPT model family. For anyone making products with AI, open models provide strong enough performance and better data privacy at a lower price point. They can also serve as viable replacements for tools and chatbots like ChatGPT….
martechcubepawan
GenAI in 2025: Shaping New Expectations and Product-Marketing Dynamics
The evolving landscape of digital marketing and consumer privacy remains a top concern for marketers as 2025 approaches. Executives are increasingly skeptical of “innovation theater,” where AI’s role is exaggerated without delivering real results. Instead, decision-makers now demand concrete metrics that demonstrate AI’s return on investment (ROI). At the same time, regulatory and consumer-driven demands…
Breaking Barriers with AI: Transforming Challenges into Opportunities
AI is poised to be one of the most transformative economic forces of our time. A recent PWC report estimates that AI will boost global GDP by 14% by 2030. Despite its vast potential, the road to AI adoption is fraught with challenges. Deloitte’s research shows that while 79% of executives expect generative AI to…
martechcubejohn
Best Practices for Data Privacy in Banking & Insurance
In the rapidly evolving sectors of banking and insurance, data analytics plays a pivotal role in shaping strategies, enhancing customer experiences, and optimizing operations. However, with the power of data comes the responsibility of safeguarding it. Ensuring data privacy and compliance while leveraging data analytics is crucial to maintaining trust and avoiding legal repercussions. This…
charlottelee
Next-Level Customer Experience: 3 Innovative Strategies for Tech Leaders
Over the last few decades, innovative technologies have changed the future of business dynamics. Therefore, every industry uses the latest technologies to move forward, and CIOs are responsible for driving such technological changes within organizations. According to Globe Research, it has been witnessed that more than 27.7% of digital transformation for better customer experience (CX)…