Tag: Brand Communication

Capitalizing on the Cognitive Revolution with AI-Powered Branding Strategies

Capitalizing on the Cognitive Revolution with AI-Powered Branding Strategies

Generative AI technology like ChatGPT has brought the world one step closer to the futuristic society envisioned by forward-thinking science fiction writers. But will this future be a utopian or dystopian one? Time will tell. In the meantime, businesses must understand and leverage AI’s burgeoning influence over the zeitgeist to build favorable public sentiment about…