To successfully market itself and compete in the current world where the customer experience is dominated by digital tools, a small business needs to be able to adapt to shifts in expectations. WhatsApp marketing is another effective means by which the business can be used to reach out to the intended clientele, in a way that creates a better understanding between the business and the market and makes sales. WhatsApp already has over 2 billion users and so it is much more than an instant messaging tool, it is a direct channel for businesses to connect and do changes to their customers.
At Salestown we understand that small businesses need to use WhatsApp marketing to not only increase the client base but also to encourage customers to be loyal to the company. This article is all you need when it comes to WhatsApp marketing for a small business for it includes all the information you require.
How WhatsApp Marketing is Important for Small Business
WhatsApp is definitely among the most popular messengers in the world and its open rates and response time are impressive. WhatsApp is somewhat more effective than conventional media such as e-mail because it provides businesses with a quick and straightforward opportunity to reach customers. Here are a few key reasons why WhatsApp marketing is beneficial for small businesses:
- High Engagement Rates: Mobile communication in the form of WahtsApp has been reviewed to have open rates of above 98%, which is even higher than email or simple message, SMS.
- Personalized Customer Experiences: In service communication, WhatsApp allows business organizations to deliver personalized messages to improve the relationship with consumers.
- Cost-Effectiveness: From the perspective of the business side, the use of the WhatsApp marketing is rather cheap for small businesses with a limited number of available resources.
- Convenient Communication: WhatsApp is evident to be easy to use and very convenient to customers this means that more response time is adequate.
This is the First Step in WhatsApp Marketing: Creating the Salestown Group
WhatsApp marketing is easy to begin, especially with a robust tool such as Salestown – just follow these steps. Our easy to use and powerful WhatsApp marketing tool offers the features that small businesses require to send more personalized, automated and impactful messages to their clients.
- Download and Register: To start with using the application, you need to download the WhatsApp Business application and register, providing the company’s name, phone number, and website.
- Choose Salestown’s WhatsApp Marketing Tool: Salestown’s known tool is developed for sending individual and multiple messages comforting, changing, and programming. Choose a plan you are comfortable with and one that allows you to target thousands of customers at a go.
- Build Your Contact List: Customer contact information must be collected legally and, therefore, make legal use of it as your prime activity. He or she needs to integrate the message to update through WhatsApp on every possible channel of communication to their target customers, such as his or her’s website, social media accounts, or in-store signs.
List of Major Characteristics of Salestown’s WhatsApp Marketing Tool
WhatsApp marketing tool of Salestown aims at aiding small businesses by having features which will facilitate and improve the means through which customer relations are conducted. Here’s a look at some of the top features:
- Bulk WhatsApp Software: Our WhatsApp marketing software is a way to deliver your messages to many customers in one time, thus increasing productivity.
- Automated Messaging: Use automatic replies for frequently asked questions and design messages that will improve the client relations’ experience.
- Message Personalization: Using Salestown, one can send out messages to the customers depending on their interest, previous purchase or even age thus making every message sent applicable.
- Media Sharing: Support your messages with images, videos, and other content formats to make the recipient engage in the message.
- Analytics and Insights: Some of the key measurable include open rates, click through rates and levels of engagement you achieve with your campaigns.
Tips For Successful WhatsApp Marketing
It is important not to just send mass messages in order to get your marketing strategy right on the application. To maximize the impact of your efforts, consider these best practices:
- Segment Your Audience
Many customer segments do not want the same marketing messages. Your audience segmentation should be based on basic factors such as demography, buying behavior, level of interaction or engagement. When you get involved into each segment, you have better prospects of getting the desired response to your message.
- Personalize Your Messages
Different messages mean that they get near the customers and therefore demands personal attention. Call them by name, remember what is going on in their lives, and give them offers they are most likely going to use. The tool, in particular, enables Salestown users to sort their recipients’ list and send the exact message to many people as they want meanwhile these messages won’t lose the spirit of “Hello, personally”.
- Create Engaging Content
Any form of marketing targeted to the audience uses WhatsApp for its effectiveness therefore for efficient marketing only content that is of value to the consumers should be sent. Employ images, videos and PDF messages so as to ensure that your messages bear high levels of media richness. Engaging content can be making product demonstrations, showing customers how to use specific products, or offering them unique promotions.
- Timing of your messagesseparator
Speaking of WhatsApp marketing, timing plays an indispensable role. If you text too frequently, the clients will be limited in patience and will opt out of the service, while if the company texts too little the clients will have the brand out of sight out of mind. Track customer’s response and the interest they have in the messages that are being sent.
- Compliance with the WhatsApp policies
WhatsApp has laid down rules to the extent of message content and how often a message has to be exchanged between the members of the group. Do not use the list to send unsolicited material and avoid using language that seems like hard selling the products in the list as this might annoy the customers. In order to protect these aspects following such rules is important to keep brand reputation intact and to avoid any sanctions from the platform.
WhatsApp Marketing and Its Prospects for Small Enterprisers
The use of WhatsApp for business consumers is increasing and as this happens, small businesses will discover even more opportunities to interact with customers via this powerful tool. It can be seen that by establishing a good WhatsApp marketing campaign at the moment, you’re building the foundations for the growth of your business and a more effective targeting of your clients in future.
Conclusion
WhatsApp marketing tool of Salestown helps small business to target the customers where they are more active, making a direct gateway to connect with the customers to fulfill their target. Some of the key Salestown features of WA marketing for small businesses include the following; integrating bulk messaging, message customization, and rich media, among others.
