Have you ever thought about why some goods keep showing up in Amazon searches while others don’t get much or any attention? Or, why do some Amazon product listings keep getting clicks and a high sales rate while others don’t? Amazon’s complicated ranking system makes it hard for sellers to determine which items will attract more attention on the site. However, some clear patterns can be used to draw conclusions about performance. Amazon listing optimization plays a crucial role in this, as it involves strategic keyword usage, compelling product descriptions, and high-quality images to improve visibility and sales.
How to Optimize Your Amazon Product Listings?
Product Title
In most product groups, Amazon lets you use 250 characters for the title of your item. Interestingly, most sellers don’t use more than 200 characters in their captions. Even though Amazon says your title can have up to 250 characters, listings with names longer than 200 characters are not shown because of a rule called “suppression.”
The buyer should be able to decide whether to proceed with the deal based on the details in the title. Put in the most important details—the ones you’d look for yourself if you were looking for your goods. You should think about things like the brand, model, size, number, and colors, to name a few.
Product Description
In the product description, you can say what makes your item unique and better than others in the same area. Amazon lets you use 2,000 characters to tell potential customers about your goods and what it does. As always, make the most of your 2,000 characters by going into more detail about any of the things you mentioned earlier.
To make it easier for potential buyers to read, use short words and bold to draw attention to important information. In this section, you can put any useful details about the product or company. Don’t go too far here because you don’t want to fool the buyer or make them have hopes that your goods can’t meet.
Keywords
Sellers should know what terms they’re targeting and where they stand for those keywords to make their product listings more search engine friendly.
Using the wrong keywords in a product offering is a common mistake for Amazon sellers. Use buzzwords that are related to what you’re writing only. You can use keywords in the title or in the details of the goods. You should use keywords in the title and product attributes, among other places, on your Amazon page.
Key Product Features
You have 1,000 characters on Amazon to describe your product’s main benefits. By listing its features and advantages, you can show potential buyers why your product is better than the competition.
Put yourself in the customer’s place and help them picture what it will be like to use your product and what it will do for them. How can you make it easier for people to use your product? By making it easy for people to picture themselves using the goods you sell. This could mean showing them how your answer solves their problems and giving them real-life examples or lifestyle applications.
Search Term Fields
Once you have your list together, use your favorite keywords in the title and bullet points. Anything left over will be put into the backend’s Search Terms areas. You can only put 250-byte keywords in the normal Search Terms box. You should use words and phrases that you haven’t used before in your writing. A byte is equal to one character for letters and numbers. It is equal to two characters for symbols and other special characters.
All keywords will be discarded if your Search Terms field exceeds 250 bytes. You can also put less important buzzwords in the Intended Use, Target Audience, and Subject Matter boxes. Each name must have its own set of these words.
Product Images
On Amazon, you can upload nine photos of your goods, one of which should be the main image. The photos should be as high-resolution as possible, with a width of 1,000 pixels and a height of 500 pixels.
It’s best to have a white background for most goods for the main image. Show your goods from different angles and in use, and in one of the other photos, include a picture of the package. Amazon says the goods should take up at least 85% of the picture.
Product Reviews
Product reviews are very important on Amazon. They show that other people think your product is good. However, reviews of goods are harder to find, especially for new products and sellers.
Conclusion
How you list your items on Amazon can make or break a sale, both in terms of what people read and how they feel after buying something. To be at the top of Amazon searches, a product listing needs appealing selling pages with all the information shoppers need to feel good about their purchases. Speaking of product listings, if you’re looking for professional help with Amazon listing optimization, look no further, as Services4Amazon is here to help you. We have the skills and expertise to make your listings eye-catching and effective.
