Planning to unlock the next level of your social media marketing but don’t know where to start? Keep reading to learn the metrics and tools that you must keep in mind to stay ahead of your competitors in 2025!
Engagement
Facebook and Instagram provide user-friendly interfaces that let you see which posts are performing well and which might require a little tweaking. Their dashboard is perfect for amateurs with no knowledge of social media advertising. Focus on the posts that are getting the most likes, shares, and comments. This is your target audience letting you know what they want, and all you have to do is give them more of that.
Social Media Reach
Having a high follower count will give add credibility to your business. Anyone coming across your page will immediately stop to check it out. Taking help from a social media marketing agency here can help as they can promote your products to the right people, giving you an audience that you otherwise may not have reached. But beware of scam agencies that sell you followers that are actually bots that, in the long term, drive engagement away from your content as they only follow but don’t engage with the posts.
Campaign Success Rate
Meta and LinkedIn analytics can tell you whether a campaign was successful or not. Check out the impression to see how many people took an interest in your ad. This will help you plan your future social media campaigns more effectively so you can achieve your marketing goals within the set budget.
Audience Demographics
The audience that you set out to reach when you first launched your brand may not be the one that engages with your content the most. Your social media strategy has to meet the lifestyle and age of your audience in order to go from the “consideration phase” to the“conversion phase”. Your information on your audience will help you reach the bottom of the marketing funnel. That’s when customers become loyal to your business.
Click-Through-Rate
When links to your website are added to your business’s social media pages and post captions, you’ll start driving traffic to your website. The Click-Through-Rate will let you know how many people visited your profile on which day. This can help you know which campaigns brought visitors to your website so you can run that ad for longer or create similar campaigns in the future.
Wrapping Up
If the above-mentioned metrics are too complex or tedious for you to keep track of, consider collaborating with the leading social media marketing agency in Bangladesh. Hiring an agency can help you delegate tasks, allowing you to free up time and space for newer projects.
