Social media usage is at an all time high, people are scrolling through it all the time and it has become one of the best marketing practices online as it allows brands and individuals alike to capture their audience in the most appealing and entertaining way possible.
Instagram Reels Or Tik Tok, Which One Is Better For You?
Social media platforms contain a huge amount of content coming from different users in different niches and this has led to short form content becoming popular as a social media user is having a lot of content to scroll through and this has shortened their attention span.
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Instagram Reels & Tik Toks
When it comes to short form video content, reels on instagram and tik toks come to mind for anyone. Instagram has been popular for a long time but they launched the reels feature recently and on the other hand Tik Tok got famous recently only and it focuses only on video content and was a major factor in popularising the short form video content.
Instagram is a more community based platform where you can make different types of posts with multiple features and Tik Tok is a video posting platform with large audiences. Both reels and tik toks go viral easily so it can be a little tricky to choose the one that will be the right fit for you as both of these platforms have a lot of similarities.
Features Of Instagram Reels
Instagram provides its own editing tools which you can use to create or edit reels with different trending templates and music adding options. Reels have great advantages on instagram as they are shown on both the reels section and the explore section which gives them a great reach and enables them to reach new audiences.
Features Of TikTok
TikTok is specifically a video content platform and it provides the feature that enables you to record, edit many different types of content in the app itself only. Some of the best features of TikTok includes voice overs, live streaming, challenges (tiktok encourages users to take part in the various hashtag challenges that are trending), Duet & Stitch (a type of content where you can use someone else’s content to create a side by side video of your own and much more.
Differences Between Reels & TikTok (What Sets Them Apart?)
History – TikTok was the first platform which made short form video content famous and Instagram created reels after that which makes TikTok the starter for this trend but that does not mean that Instagram does not deserve the credit for reels as it has different features that sets it apart.
Duration – Different businesses and content creators prefer different time limits as some like short form content and others like to make longer videos like podcasts or documentaries.
TikTok can now host content as long as 10 minutes which shows that they are aiming for long form content and might even increase the time limit even more in the future. Reels on the other hand have a maximum of 90 seconds as their time limit which makes them more favorable for short form content.
Branding – Instagram has proven to be a great platform for branding and reels have the same values, reels need to have a great structure and relevant content and even your cover photo plays a big part which makes instagram reels a great platform to build your brand image.
TikTok on the other hand focuses more on trends and random content and to go viral on tiktok, one must follow these trends which makes it less suitable for branding as having a unique type of content is not popular there.
Editing Tools – Both of these platforms have in-built editing tools but there’s still a difference, TikTok being a platform specifically for video content has some additional features that make it stand above instagram when it comes to video editing tools.
TikTok brings new trending features to their editing tools like effects and transitions which can add a new element to your content and make it slightly more entertaining.
Metrics – Metrics matter when you are marketing yourself and they work in different ways on both platforms. It is easier to get more engagement on tik tok because of its algorithm and how it works.
TikTok works according to trends and holds one type of content, so the users there are only focused on videos, Instagram holds different types of content so the users there are not just focused on videos. Apart from this Instagram reels are good for setting impressions and creating a brand image.
Audio Library – TikTok holds a large music library and favours the musical content as well. There are no restrictions on tiktok about what song can or cannot be used. Instagram on the other hand puts restrictions based on what account type you have (Creator, Business, Personal). Along with this the music library on instagram is small in comparison to tiktok.
Both of these platforms are enormous and can prove to be the game changers for your business but here’s a thing, why do you want to make a choice between the two and why not use both?
These are the types of questions that confuse both the brands and individuals who are new to marketing and are looking for the right platforms. Are these questions bothering you as well? You need not worry as Tech Qunba Solutions can take care of this issue for you. Our Social Media Marketing services will help you throughout the process, from identifying your target audiences to planning the content to catch their attention and then creating it for you. Contact us today to find out how we can ease up your troubles!
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