Branding and visibility are strong components for any business, just to give you a perspective about this the 3 stripes, bitten apple, check mark these are all logos that are recognised worldwide and when you look at them you instantly realise these logos represent the brands like Adidas, Apple & Nike.
There is no shortage of brands in this world and this has made it necessary for brands to have their own branding which will make them stand out from the crowd. When your audience is able to identify your logo, your tone of voice and your values this means you’re doing something right.
What Is Brand Visibility?
Brand visibility includes both the if your brand is being seen and how your brand is being seen by your audience. It is about having a significant presence across digital platforms, social media and the internet. Brand visibility is the first step in the branding process which is “Visibility – Awareness – Trust – Customers”.
Some good examples of brand visibility practices include when football clubs have sponsors on their jerseys, these sponsors are clearly showcased on these sports kits and overtime the supporters of these teams start recognizing them. The same goes for cricket clubs in the Indian Premier League. Real Madrid which is a Spanish club has the sponsor of “Emirates” which is an Airline brand and they have had this sponsor for a long time now.
Brand visibility strategy uses factors like reach, having a target audience, creating a brand image in the minds of the audience, using various different channels and much more.
Metrics That Are Used To Measure Brand Visibility
It is one thing to work on practices that are mandatory for branding but it is another to keep track of these practices. You see no matter how much effort you are putting into your branding it is of no use if you are not measuring your performance and making the changes that are necessary.
SERP Rankings – We all know where we go whenever we are stuck and need an answer, we search for it. People have become so accustomed to using search engines that nowadays that is the go – to for anyone having any query.
Having a good ranking for the keywords that are related to your niche can help you increase your brand visibility by a lot because your targeted audience will be searching for these phrases. Use tools like Google analytics to measure the website traffic and to measure SEO performance you can use the tools like Semrush, Ahrefs, Moz bar and more.
Keyword Performance – Keywords are a crucial part of SEO and they are crucial aspects in determining how good your seo strategy will perform. To choose the right keywords you will first need to conduct “Keyword Research” where you will be choosing the right keywords for your brand which will be best suited for your seo strategy.
To pick the right keywords you will need to look at many keyword metrics like search volume, search intent and many more and you can measure these metrics using tools like Google Keyword Planner and various other seo tools. The search volume represents how many times that particular keyword is being searched for in a month and being ranked for a keyword with a high search volume is the key to increase brand visibility online.
Social Media – Social media platforms are taking over when it comes to marketing and it has become important for the brands to utilize these platforms for their branding practices. The main metric to focus on social media is the reach and and it is determined by comparing how many followers do you have and how many of them are seeing what you are sharing.
All brands want to go viral on social media as that is the best way of gaining instant audience and that too in a large amount and the bigger your audience is the bigger will be your brand visibility.
There are different social media platforms like Instagram, Facebook, YouTube, Twitter (X) and for all these platforms there are different tools available which can be used to measure the important metrics.
Mentions – Mentions is a metric which means the amount of time your brand was mentioned on the various social media platforms which ultimately means how often people are talking about your brand.
The more your brand is being mentioned, the more recognizable your brand is and being recognised by a large audience is the aim of many brands. Just like other metrics and how they are measured, there are tools available to keep track of mentions as well and these mentions can be both the tags and without tags.
These are just a few metrics that we have mentioned in this article which can be used to measure and keep track of your brand’s visibility but there are a lot more of the important metrics and for a business to have a great brand visibility they need to keep track of all of them.
How To Increase Brand Visibility?
Publish Visually Appealing Content
You probably have already heard that the content that you put out should be aimed at your targeted audience and should be informative for them to solve their pain points and this is true but the thing is this is still not enough.
It is a common practice for the audience to not pay attention to even the right content for them if it is not visually appealing and that is why it is important to make the content as visually appealing as possible using images, lists, infographics and more.
Authenticity
See the thing is if your audience finds your brand trustworthy and this leads to them recommending your brand to others which ultimately leads to more visibility. To make sure this happens you should deliver on your promises.
Video Content
Videos are the most visually appealing content you can possibly put out and the proof is instagram reels, TikTok, Youtube and almost every other platform. Videos are trending on all platforms and to grab the attention of a wide range of viewers your brand needs to invest in them.
Influencers Affiliations
Influencers have their own audience that trusts them and they are also independent from your brand and you can use them to be more visible in front of a wider audience and their audience trusts them so it will build more trust towards your brand.
There are many tactics that can be used to increase brand visibility and we have listed just a few and some important ones to give you an idea of what are the practices you will need to establish your brand as an established one.
Branding At Tech Qunba Solutions
At TechQuba Solutions we provide branding services to clients onshore & offshore and our team of experts deliver top notch service to our clients and have helped them get as much exposure as possible.
TQS is a place to learn and grow as well because we take pride in having a productive work environment which develops freshers into top tier professionals. We are one of the few companies that originate from and offer freshers the opportunities of jobs in Jaipur.
If you are of the up and comers who’s looking for such opportunities, we have many openings for different roles and we would love to welcome you to expand our well – versed team.
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