Conversion Rate Optimization (CRO) is a strategic approach aimed at improving the percentage of website visitors who take a specific desired action, such as purchasing a product, subscribing to a service, or filling out a form. Unlike strategies focused on driving more traffic, CRO is about maximizing the potential of existing traffic, ensuring better ROI without additional acquisition costs.
This process involves a combination of data analysis, user behavior insights, and strategic changes to enhance user experience. Techniques like A/B testing, improving page load speed, and optimizing call-to-action buttons play a significant role in achieving results. CRO also emphasizes simplifying navigation, creating engaging content, and removing barriers to conversion.
