The Chinese New Year, or CNY, is a family celebration meals, the feast and thanksgiving for the things received. It is also a perfect time for companies to take the time and gift their clients, associates and employees, thus enhancing rapport and goodwill.
With globalization, products that are used in celebrating Chinese New Year should not only be associated with traditional Chinese culture but also the values of the global village. In this article, you will find out why CNY corporate gifts are crucial, why diversity matters, and where you can find the best ideas for gifts that respect Chinese culture yet embrace intercultural communication.
Chinese New Year Corporate Gifts
Gift giving during the Chinese New Year has particularly been in the form of appreciation of the corporation’s relationship with other businesses, customers and employees. With regard to this festive season, gifts show corporate responsibility towards building goodwill as well as an appreciation of the Chinese culture.
‘Giving gifts’ forms an important component of the China business etiquette to foster relationship of trust, confidence and business ties. The correct choice of gifts is also able to upgrade the image of a business enterprise and its recognition as a liberal and progressive company, which taking initiatives concerning the problem of globalization and multiculturalism.
Importance of CNY Corporate Gifts Diverse Colorierte and Gender
The need to respect multiculturalism has never been greater especially in the current global village business arena. Companies have to put into consideration the preference and orientation of TM consumers when choosing Chinese New Year corporate gifts. It is believed that through promoting diversity businesses can foster appreciation of other individuals and groups and their cultures, thus improving the quality of the business relationship and the general climate of the work environment.
When creating a diverse and inclusive gift selection, companies should:
1. On the consideration of cultural norms, values, and practices of the recipient
2. Seem to select gifts with the best intention for unionality with the grateful productive longivity/wealth symbols.
3. Do not offer gifts with meanings that any culture or individual may consider bad for easy understanding.
4. To come up with the best gift, one should consider first the usefulness of the gift, its quality and the suitability to the recipient.
5. This is so because, each cultural practice may have their various rules in order, the extent and manner of giving gifts.
Special Gifiting During The Chinese New Year in Corporate Setting for a Diverse Clientele
1. Gift baskets in Chinese New Year
Create hampers of the right traditional Chinese New Year stuff such as a red envelope (hongbao), fruitful items, and sweets that represent each culture across the world. This approach makes sure that the gift will be liked by many people while making sure it stays loyal to the Chines New Year traditions.
2. Customized Dragon and Phoenix Calligraphy Scrolls
In modern writing material, these are writings or artworks done on the Sino-Vietnamese rice paper that is so famous. The dragon and phoenix symbols act as a reflection of the couple, the company, or certain values of the company.
3. Cultural Awareness Workshops
If offering physical gifts not possible, then it possible to offer an employees or client a Chinese New Year cultural session. These activities could be as simple as teaching the Chinese language and its characters or as complex as teaching Chinese art and painting or even as culinary as teaching Chinese dumplings making, as attendees are able to have a first-hand experience of Chinese culture.
4. Personalized Commemorative Coins
These are souvenirs that have an image of the company logo or an engraved message on one side of the coin and a Chinese emblem including that of ‘fortune’ or ‘success’ on the other side of the coin. This uncommon gift reflects the company’s desire for prosperity and the common, worthwhile growth.
5. Potted Bonsai Trees
Arguably one of the most popular Chinese New Year corporate gift ideas, potted bonsai trees are considered to signify long life and for rites of health. Select basic forms of the bonsai trees that would not require much labor and time, it represents the relations of the company- client/employee-employer relationship. In order for the gift to be even more special one can add a personal note to be engraved on the pot.
6. Auspicious Miniatures
These ornamental items like Chinese lanterns, dragons, peach blossoms are exquisite and best suited for desktop or working areas. Most of these products can be imprinted with the name of the recipient, their title or even with the company logo which create an rapport between the gift and the recipient.
7. Traditional Chinese Clothing
Chinese New Year appropriate colors are red and other lucky shades when selecting clothes such as hanfu as well as the cheongsam. Unlike generic clothes which are normally off-the-rack, these fittings enable the recipient to enjoy the cultura learned from China as s/he wears the outfit.
Conclusion
CNY corporate gifts are a formidable medium of strengthening good relations, conveying thanks and positively portraying the organization’s image. In the consideration of the increased diversification in the global society today it is commendable for organizations to choose gifts that can embrace the diverse culture. Thus, if the organization can take time to view the matter on a broader perspective and think of how diverse cultural preferences and practices can be embraced as a potential Marketing tool, then it could work on building even stronger bonds with the clients, business associates and even employees that prop up a company and ensure it has enough grounds that will lead to future success.
