Introduction
The discussive essay written is an extrapolation of possible retail trends and a forecast about display solutions that would dominate the market. However, we hope to see conventional trends continue to provide a ground and platform for new age solutions.
We have been making many retail display systems in corrugated material and are very enthusiastic that this would be the greenest trend in display design, which will combine practicality with a safe environment. This system undoubtedly has immense possibilities and a very bright future.
Increasingly, there is a growing consciousness for the earth and the environment, and a responsible company will have to fulfill its corporate responsibilities by going green and ensuring a minimum carbon footprint with a safe environment.
Your guide will have high importance in POP design as this trend will dominate the market, taking the place of decades-old conventional design. Digitization and high-tech design will take the print to a whole new level, enhancing consumer experience.
Benefits of Using Custom POP Display Standees
At this point, a retailer still may not be convinced as to why custom cardboard standees are for them and their store. They’re happy with their promotion, product placement and overall product marketing, so what good would custom cardboard standees do? Good question! There are a variety of benefits to incorporating a custom cardboard standee into your marketing campaign and retail environment. Here are a few… Stop their feet at your store. Sometimes the hardest part of a sale is just getting the customer into your store. Custom standees can promote new or existing products and can be strategically placed to direct traffic flow into your store. Making a big impression is often times the key to making a sale. Standees are attention grabbing and can leave consumers with a more memorable impression of your product. Compact and cost efficient. Standees are easily stored and assembled, priced right and can effectively hold the place of mass produced in-store display units.
Designing Effective Custom POP Display Standees
The five-step strategy is a tried and tested method for establishing a successful promotion trigger and can be adapted to fit any promotional creative project. Whereas specific standee designs may be stand-alone and short-lived, the understanding and process of building a campaign remains the same. An effective standee design requires the same understanding of the product being promoted and knowledge of the target audience.
- Implement Clear, Simple, Brand and Message Strategy: There are four basic advertising structures to choose from and these are Verb, Problem Solution, Imagination and Brand Decision. Each approach has its advantages, but the best for standee advertising are Problem Solution and Brand Decision.
- Try and Testing: Before committing to a final design and production, create several standee designs and hold focus groups with people from your target audience to gauge their reactions. Your standee can be unique in relation to the original vision, but it should evoke the same atmosphere and be persuasive in conveying the same message.
- Design around the Triggers: Emotional advertising is an effective method for influencing purchasing decisions, simply by creating an understanding of a product and making buyers realize the value of acquiring it. All advertising triggers have a face and a reward. The trigger is the perspective or mood that makes a buyer consider purchasing a product and the reward is the benefit of responding to that drive buying behavior.
- Know your Audience: There is nothing like knowing your audience to help you create a successful standee. If you know how, when and why your audience shops, you can produce a standee that will effectively resonate with them. For instance, if your product generally appeals to the energetic, then you should make a standee that is lively, bright and loud.
- Determine the Objective: Precisely recognize what you require your promotional standee to fulfill. You may be advertising a special deal, showcasing a new product or conveying a general corporate image. You ought to choose the best course for achieving your objective and this will clearly impact the standee design and advertising message.
For the most part, the segment talks about the productive system of creating and arranging an alluring custom POP display standees. The piece of work is a five-step methodology custom tailored in a manner which is generally applicable to any sort of advertising.
Placement and Positioning Strategies
Various studies have been conducted to understand the relationship between buying behaviour and the location of POP displays. Although the results of these studies vary based on the retail type and location, they have paved the way to a better understanding of positioning strategies and to the conclusion that purchasing can be influenced by altering display location. When planning the positioning for your POP display stand, be sure to keep in mind that the primary objective of changing the display location would be to gauge the impact of change in sales in order to find the most effective location. Different types of merchandise are best suited to different locations of display within the store.
When creating a positioning strategy for displays which carry a mixture of impulse and non-impulse products, a common approach is to place the display near the entry to the store drawing attention to the non-impulse products on the way and near the exit to the store drawing attention to the impulse purchase products. With such a strategy focusing on higher traffic areas, results have been promising with significant increases in total sales. Always consider the type of clientele your store attracts and the layout of the retail environment when deciding on a positioning strategy. With a more complex layout, simple signs leading to the POP display have been proven effective in catching attention.
Measuring the Impact of Custom POP Display Standees
To assess the efficacy of a custom POP display standee, it’s essential to first analyze the product’s sales prior to utilizing the display. This baseline data aids in setting specific sales growth targets. One effective method to measure success is through the use of promotional codes at checkout. When customers use these codes, it indicates that the display influenced their purchase decisions.
Tracking the frequency of code usage provides a clear indicator of the display’s success. Moreover, some companies opt for controlled experiments by installing the display in select stores while omitting it in others. Comparing the sales figures between these two groups helps determine the impact of the display on sales. However, this approach requires strict adherence to the experimental setup, ensuring that displays are not mistakenly set up in the control group stores. Additionally, companies must be prepared to potentially forego sales in these control stores during the test period.