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annamiller

How’s Customer Retention Improved by B2B SaaS Marketing Services?

How’s Customer Retention Improved by B2B SaaS Marketing Services?

B2B SaaS companies thrive on recurring revenue. This makes retaining customers a top priority, as acquiring a new customer can be five to ten times more expensive than retaining an existing one. B2B SaaS marketing services play a pivotal role in improving customer retention by implementing strategies that foster long-term relationships, increase customer satisfaction, and…