Esports or electronic sports is a form of competition among professional video game players and teams from around the world. However, loads of people do not comprehend at all what this sport is. This is where explainer videos can help enhance the understanding of Esports for people who do not know about it.
In this post, we shall talk about how video explainers or simply explainers can help people comprehend electronic sports. Before that, we want to talk a bit about what video explainers are.
What Video Explainers Are?
Video explainers are short-form videos, which are commonly used for marketing or sales purposes. In general, businesses invest in these videos to promote their products, services, or ideas.
However, explainers can also help you explain complex topics to your audience or something they do not understand like Esports. Next, we are also going to talk about how explainers can drive understanding in Esports.
How Can Explainer Videos Drive Understanding in Esports
The following are various ways explainers that explainer video services specialize in creating can drive understanding in Esports:
1. Effective Storytelling via Visuals
Relying on explainers, Esports events’ organizers can effectively communicate the complex mechanics this sport entails. As an example, these videos can depict fast-paced gameplay footage aligned with clear voice-overs.
Additionally, video explainers can effectively demonstrate intricate terms related to Esports that large audiences do not understand. Juking and ganking, to mention a few of those terms. Using gameplay clips and animations, explainers can accomplish that effortlessly.
Moreover, Esports hosts via their expert knowledge and enthusiasm can help viewers understand the complexities of Esports via explainers. No matter whether you rely on animated or live-action explainers, they can effectively communicate about Esports to audiences via visuals.
2. Easy Explanation as a Versatile Medium
Nowadays, the attention span of audiences is short, and the same holds for Esports fans. By the same token, you need an attention-grabbing medium to enhance the knowledge of the audience interested in Esports. This is also where explainers won’t disappoint.
Video explainers allow you to break complex information into digestible pieces of information. So, you can utilize the power of these videos to convey complex knowledge to the audience related to Esports.
Furthermore, explainer videos come in different styles as well. You can take advantage of that fact and use the right explainers for explanation. As an example, you can exploit animated explainer videos to showcase step-by-step breakdowns of players’ movements in Esports. Or you may use live-action explainers to show the real player in action.
Moreover, you can exploit versatile video explainers for various purposes to enhance viewers’ understanding of Esports. You may make these videos to answer basic questions of Esports enthusiasts. We have mentioned a few of those questions below:
Q1. What Actually Is Electronic Sports?
Q2. How Can I Get Started and Join Esports?
3. Build Community and All the Excitement
Esports promoters can introduce viewers to professional Esports players, teams, and organizers using explainers for the purpose. It can nurture a sense of community plus encourage fans to turn to their favorite Esports.
Moreover, fascinating animated explainers can encourage discussions and also debates among fans while evoking curiosity in Esports fans. It won’t only enhance understanding of Esports for viewers but also aid in the growth of this industry.
Furthermore, explainers can promote Esports events while depicting epic plays, close finishes, etc. Using these videos in this way builds all the excitement for the upcoming Esports events. Most importantly, it also contributes to an improved understanding of Esports for the fans of this sport.
Contingent on what we have said, you can comprehend explainers can aid Esports in many ways to enhance its understanding. Explainer videos can bridge the gap between the intricacies of Esports and the massive audience’s interest in electronic sports. They can drive understanding of Esports in various ways, which we have succinctly mentioned below:
- Explain Concepts Visually
- Engage Viewers
- Foster Excitement
Before we dive into our conclusion, we shall briefly talk about making brilliant explainers promoting Esports.
Making Brilliant Explainers Promoting Esports
Making brilliant explainers promoting Esports is not that hard as long as you stick to certain tips. We have shared them below:
- Keep your explainers short of one to two minutes in duration, in general, or three minutes maximum.
- Add a strong CTA (Call to Action) at the end of your promotional explainer. It is important to encourage your viewers to eventually take the right action.
- Focus on solving the problem of your audience via your explainer, clearing a concern of Esports fans.
- Make sure to create an explainer in style and tone in line with the Esports event it is promoting.
- Keep your video of high quality, including its content, voice-over, etc., to make it stand out.
Keeping these tips in mind, you can come up with brilliant explainers promoting Esports. However, there is a structure that video explainers follow based on certain questions. We have mentioned those questions below:
Q1. What problem does your audience face?
Q2. How will you solve that problem via your explainer?
Q3. Why should the audience believe in (trust) you?
However, you do not need to worry about finding answers to these questions to create your explainer. All you need to do is hire an explainer video company to create a brilliant Esports explainer for you. But make sure you keep the aforementioned tips in mind when creating your explainer.
Conclusion
Esports is a form of competition among professional video game players and teams from across the globe. However, a large number of people do not comprehend what this sport is. This is where explainer videos can prove a beneficial tool to enhance the understanding of Esports among fans. Video explainers can promote Esports and enhance its understanding in various ways. They can accomplish that via powerful visuals, easy explanations, and promotion. Moreover, you can come up with brilliant explainers promoting Esports keeping certain tips in mind. Keep your video short and of high quality, to mention a few of those tips. Lastly, partnering with experts is your best bet to create one-of-a-kind Esports explainers.
