5 Celebrities Riding The Mezal Wave As A Business Opportunity
In recent years, the allure of the spirits industry has captivated not just consumers, but also celebrities, who have discovered mezcal as a lucrative business opportunity. From Hollywood actors to sports legends and music icons, here’s how celebrities are tapping into the mezcal market.
Bryan Cranston and Aaron Paul: A “Breaking Bad” Reunion Over Mezcal
Bryan Cranston and Aaron Paul, known for their iconic roles in “Breaking Bad,” ventured into the mezcal business with the launch of their brand, Dos Hombres. The duo’s foray into the spirits industry was born out of a desire to create something special together after their successful run on the critically acclaimed series. Their brand aims to offer a unique, artisanal mezcal, produced using traditional methods in Oaxaca, Mexico. By sharing their personal journey of discovery and passion for mezcal, Cranston and Paul have not only capitalized on their celebrity status but also brought attention to the craftsmanship behind the spirit.
George Clooney: From Tequila to Mezcal
Although George Clooney is primarily associated with Casamigos Tequila, the brand expanded its portfolio to include mezcal in 2018. Clooney, along with his partners Rande Gerber and Mike Meldman, entered the spirits industry with Casamigos Tequila, which quickly became a success story. The launch of Casamigos Mezcal marked the brand’s venture into the growing mezcal market, highlighting the spirit’s rising popularity. The expansion was a strategic move to cater to a broader audience, showcasing Clooney’s savvy understanding of the beverage industry’s trends.
LeBron James: Investing in Lobos 1707 Tequila and Mezcal
LeBron James, the basketball superstar, expanded his entrepreneurial portfolio by investing in Lobos 1707, a company that produces both tequila and mezcal. James’s involvement brought significant visibility to the brand, which prides itself on its legacy and craftsmanship. By backing Lobos 1707, James has not only diversified his investments but also contributed to the cultural appreciation and global growth of mezcal.
Maluma: Embracing Heritage with Own Mezcal Brand
Colombian singer Maluma has embraced his love for mezcal by launching his own brand, highlighting his connection to Latin culture and heritage. Maluma’s entry into the mezcal business underscores the spirit’s appeal to a younger, global audience, keen on authenticity and quality. Through his platform, Maluma aims to celebrate and share the richness of Latin American traditions, including the artisanal production of mezcal.
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